The South Korean drama was watched by 111 million users in its first 28 days, knocking “Bridgerton” (82 million) out of first place.

Netflix’s vice president of content in Korea, Southeast Asia, Australia and New Zealand said the series’ success was “beyond our wildest dreams.”

Minyang Kim told CNN, “When we started investing in Korean series and movies in 2015, we knew we wanted to create world-class stories for k-content fans in parts of Asia and the world.

“Today, Squid Game broke through our wildest dreams.”

The nine-episode dystopian series, which debuts in September, tells the story of a group of contestants participating in a series of children’s games. There’s a prize pool of 45.6 billion Korean won (£28 million), which doesn’t sound too bad until you realize that if you lose, you’ll be killed.